http://affiliateguru.org/index.php http://affiliateguru.org/index.php?entry=entry060523-184205
SANTA BARBARA, Calif.--(VIA BUSINESS WIRE)--May 23, 2006--ValueClick, Inc. (Nasdaq:VCLK), one of the world's largest integrated online marketing companies, today announced that its affiliate marketing division, Commission Junction, is used by more advertisers on Internet Retailer's Top 500 Advertisers list than the next two affiliate marketing providers combined. In addition, Commission Junction leads in powering programs for 10 of the 13 market categories being used by advertisers to expand reach and increase online revenues. Among Internet Retailer's list of top advertisers powered by Commission Junction are brand names such as SonyStyle.com, Zappos.com and Real(R).


Performance marketing continues to be one of the most cost-effective channels for driving online revenues. As a result, it has been widely adopted by the online retailing industry with 324 of the top 500 retailers running affiliate programs either through networks like Commission Junction or in-house solutions. Commission Junction powers more of these affiliate programs than any other single network provider, and is the preferred provider for the majority of the advertiser categories tracked by Internet Retailer, including Apparel/Accessories, Books/CDs/DVDs, Computers/Electronics, Flowers/Gifts, Hardware/Home Improvements, Health/Beauty, Office Supplies, Specialty/Non-apparel, Sporting Goods and Toys/Hobbies.

"Internet Retailer's independent survey reaffirms Commission Junction's leadership in providing affiliate marketing programs to the top 500 advertisers. Our CJ Marketplace is specifically designed to assist our clients in increasing their online revenue and expand their reach into market segments best suited for their target audiences," said Tom Vadnais, general manager of Commission Junction and Mediaplex. "We are committed to meeting our clients' needs. As the channel grows, Commission Junction will continue to develop, deliver and drive the best affiliate marketing solutions in the industry to support our clients."

About Commission Junction

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, HiSpeed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.]]> http://affiliateguru.org/index.php?entry=entry060509-093043
Dan Lok, affiliate marketing expert and industry “white hat,” says that there are clear warning flags that signal an affiliate program may not be all it’s cracked up to be and urges would-be affiliate marketing millionaires to “investigate the people you’re going to do business with before entering into a contract.”

BURNABY, British Columbia (PRWEB) April 14, 2006 -- “Affiliate marketing scams are one criminal enterprise the law just can’t stay ahead of, so people have to protect themselves,” says Dan Lok, the man known as “The Website Conversion Expert.” “They’re the shell game of the 21st Century,” he says. “Fortunately, it’s getting easier and easier to spot them.”

Lok has just launched his own lucrative two-tier affiliate program. Proud of “paying my affiliates some of the richest commissions in the business regularly and reliably each month,” he is on a campaign to “help people avoid the scams that give the business a bad name and literally rob people of their livelihoods.”

Defining Terms
Lok says it’s important to understand the difference between affiliate programs and multi-level marketing (MLM). The former is “how millions of people have created life-changing wealth,” he explains. The latter is “how a few hucksters line their own pockets.”

A key distinction between affiliate programs and MLM is the cost. With affiliate programs there is none. “If you’re being asked to pay for the privilege of trying to sell a product, you’ve stumbled onto a multi-level marketing program,” Lok warns.

While some MLM opportunities are lucrative, according to Lok, people generally find out that the program doesn’t work for them. But they’ve already made an non-returnable investment. He compares that to “true” affiliate programs that are “free to join so if things don’t work out, you haven’t lost any money.”

Additionally, if the only “product” a company is offering is the chance to make money enrolling other affiliates, “Run, don’t walk, in the other direction,” he says. “It’s a pyramid scheme…the worst kind of scam.”

Accountability Is Key
“Email messages that advertise a great affiliate program, but have no link to a website for that program may be a scam,” warns Lok. “A legitimate business is transparent. They have a website so that they can provide detailed information about their program from the way it works to the way affiliates are paid.”

Without that information, says Lok, “You have no way of comparing the offer to other programs that are out there.” He notes that the Quick Turning Marketing Affiliate program features “a bulletproof tracking system that ensures my affiliates get their commissions. They can check stats and visitors in real-time so they know precisely what’s going on.”

Availability Is A Clue
An affiliate program’s website offers other clues regarding legitimacy. “If it’s easy to find the phone number and snail mail address on the website, the chances are good that the program is on the level,” says Lok. He notes that his own affiliates “have round-the-clock access to me via phone, email, fax, and regular mail.”

Lok does note that “Many programs are Internet-based, so email is the communications method of choice.” He suggests sending a “test message” with a simple question to “analyze whether the company will be responsive when you have a question or problem.”

The “Sniff” Test
Testimonials are a popular marketing tool for establishing credibility for a product or service. When it comes to evaluating affiliate marketing programs, however, Lok says, “You shouldn’t rely exclusively on rave reviews from the program’s website.” Instead, he recommends that potential affiliates, “do an online search with the word “review” and the name of the program you’re considering.”

“In the end, only time will tell,” says Lok, referring to the ultimate proof of an affiliate program’s legitimacy: longevity. A scam may suck in thousands of people in a short amount of time, but after a few weeks or months, word gets out. The con artists shut down their program…and create another one.

“I’ve got a track record for achieving high-level success,” says Lok. He has been doing business online for more than 10 years, selling over $25.7 million dollars in goods and services. “And although my affiliate program is relatively new, I’m as old as the hills, he chuckles.

To learn more about Dan Lok’s affiliate program, you may contact him directly at (604) 583-4999 or visit http://www.websiteconversionexpert.com/ ... e.html?prw

About Dan Lok
Known as the "The World's #1 Website Conversion Expert," Dan Lok is the "go-to" Internet marketing genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries. He’s sold over $25.7 million in merchandise and services and is also the visionary entrepreneur behind the Quick Turn Marketing Affiliate program.]]>